Where to Buy Runaway The Label in the UK - A Guide From EMORLA

Ordering Runaway The Label from the UK can mean long waits and customs charges. Here's everything we think a UK customer should know before buying, including which styles work for which occasions.

If you've found Runaway The Label on Instagram or TikTok and you're working out the best way to buy it in the UK, this guide is for you. I'm Emma, founder of EMORLA, and Runaway The Label has been at the heart of what we stock since we opened. Here's what I think every UK customer should know before ordering.

Why ordering Runaway The Label direct from Australia can be tricky

Runaway The Label is an Australian brand, and their main site ships from Australia. For UK customers, that creates three issues.

Delivery takes longer than ordering from a UK stockist — sometimes considerably longer if your parcel is held up at customs. Customs charges and import VAT are typically added on arrival in the UK, usually 20 to 25 percent of the dress value, which adds up quickly on a £150 piece. And if the dress isn't right, returns mean shipping back to Australia at your own cost, with refunds taking weeks rather than days.

For a wedding next weekend, a race day in two weeks, or a girls' trip you fly out for in ten days, ordering direct from Australia rarely works.

How EMORLA works as a UK stockist

EMORLA is a UK-based boutique and a Runaway The Label UK stockist. Every dress on our site is held here in our UK studio and dispatched the same day if you order before 2pm. UK delivery is tracked and usually arrives within 1 to 2 working days. There are no customs charges and no VAT surprises.

We also ship internationally. Rates and delivery times are calculated at checkout based on your destination. International customers are responsible for any customs charges or import duties applied in their own country.

Returns are simple for UK customers. A £3.99 Royal Mail QR code service is available — no printing needed, just drop off at your nearest collection point. Returns must be requested within 14 days of receiving your order, with a further 14 days to send the item back. Full conditions are on our Returns page.

Which Runaway styles work best for UK occasions

A lot of what Runaway designs is built for Australian summers or tropical holidays. Some pieces translate beautifully to UK weddings, races, and Mediterranean trips — and some really don't. Here's what our UK customers reach for.

For UK weddings (May to September)

The Gabriella Cowl Maxi is one of our consistent wedding-guest bestsellers — the structured cowl holds shape well and the fuchsia and cobalt colourways photograph beautifully in summer light. The Nalita Halter Cutout Maxi in Petal is a standout for cream-and-pink wedding palettes. As a general note, avoid white dresses if you're a guest — pieces like the Sophia V-Neck Lace Trim Maxi in white work better for honeymoons or rehearsal dinners.

For race day — Royal Ascot, Goodwood, Cheltenham, Aintree

Structured silhouettes tend to work best at UK race meetings, because most events require shoulders covered or call for a fascinator that needs a clean neckline to balance against. The Chara Low Cross Back Mini in Magenta and the Kimberly Halter Mini in Cherry/White Polka are both strong choices.

For Mediterranean holidays — Mykonos, Mallorca, Ibiza, Lake Como

This is where Runaway really shines. The Chara Cosmo Ombre Maxi works beautifully for sunset dinners, the Kyra Paradise Sequin is made for beach club evenings, and lighter colourways of Gabriella suit long Italian lunches. We're building a dedicated holiday capsule for summer 2026 with pieces that genuinely transition from beach club to dinner.

For evening events and milestone parties

The Kyra Paradise Sequin is our perennial bestseller for milestone birthdays and Christmas parties. The fit, the sparkle and the silhouette translate well to UK evening dressing.

Sizing

Runaway sizing runs from XXS to XXL and is broadly true to size, though cut varies by style. If you're unsure between two sizes on a specific piece, message us on Instagram @emorla.co.uk, email hello@emorla.co.uk, or use Live Chat on the site before you order. We'll give you honest, style-specific guidance — we'd rather lose a sale than send you a dress that won't fit.

How often new Runaway styles arrive at EMORLA

We receive new Runaway pieces most weeks. The fastest way to catch a style before it sells out is to follow @emorla.co.uk on Instagram, where we post new arrivals the day they land, or to join our email list via the footer of the site.

So — where should you buy Runaway The Label in the UK?

If fast UK delivery, no customs charges, and personal sizing advice matter to you, EMORLA is your best option. Browse the full Runaway The Label UK collection here.

If you'd rather order direct from Australia and you have a few weeks to wait, runawaythelabel.com is the official source.

Either way, I hope this guide helps. If you've got a specific occasion coming up and you're not sure which dress is right, send us a message on Instagram — we genuinely love helping people pick. That's the whole point of what we do.

— Emma