About EMORLA

EMORLA is a UK boutique for women who want to feel like the best-dressed person in the room, without spending a fortune or scrolling for hours to find the right thing.

I'm Emma, and I run EMORLA from Manchester. Most of you will have found us because you were searching for a specific Runaway The Label piece you'd seen somewhere and wanted to know where to buy it in the UK. That's exactly what EMORLA is for.

Every piece on the site has been chosen by me personally, with a focus on occasionwear that actually delivers: weddings, races, christenings, milestone birthdays, holidays and destination weddings.

Before EMORLA, I worked in fashion for years. The kind of behind-the-scenes work that teaches you very quickly which brands are worth backing and which aren't. Runaway The Label was the one I kept coming back to, so EMORLA became the place to do it properly.

What you won't find here is hundreds of dresses. You'll find a tight, considered edit of Runaway pieces I've handled, styled and know inside out. If something runs small, stretches, or sits better a size down, I'll tell you. That's the bit you don't get from a big retailer, and it's the reason so many of our customers describe EMORLA as having "a personal shopper" rather than just a checkout.

Buying Runaway from Australia can be complicated. International shipping, import fees, store-credit-only returns. EMORLA is the UK route to the same pieces, with proper returns, refunds, fast UK dispatch, and someone real on the other end of your sizing questions. It's part of the reason we're rated Excellent on Trustpilot, and our customers come back to us when they're looking for something to wear for their next big occasion. 

If you're stuck between sizes, planning an outfit for something important, or just want a second opinion before you buy, message me. I love chatting to my customers and genuinely enjoy helping where i can. 

Looking forward to hearing from you soon.

Emma x