Runaway The Label Size Guide

Runaway The Label Sizing — The Honest Guide

Runaway The Label is an Australian brand designed for the Australian market. Sizing can feel different to UK high street labels, and some styles fit very differently to others depending on their construction and cut.

We know this range inside out. The notes on each product page reflect what we have learned from stocking every style and hearing from real customers, so you can make a confident decision before you order rather than a hopeful one.


How to measure yourself

Use a soft tape measure against your skin, not over clothing. Keep it parallel to the floor.

Bust: around the fullest part of your chest, usually across the nipples.

Waist: around your natural waist, the narrowest point of your torso, approximately 2 inches above your belly button.

Hips: around the fullest part of your bottom and hips, approximately 8 to 9 inches below your waist.

Size measurement guide


Size conversion — Runaway to UK

These are body measurements, not garment measurements.

Runaway UK Bust Waist Hips
XXS 6 81cm / 32" 61cm / 24" 86cm / 34"
XS 8 84cm / 33" 64cm / 25" 89cm / 35"
S 10 86cm / 34" 66cm / 26" 91cm / 36"
M 12 91cm / 36" 71cm / 28" 97cm / 38"
L 14 97cm / 38" 76cm / 30" 102cm / 40"
XL 16 102cm / 40" 81cm / 32" 107cm / 42"

One thing worth knowing

Runaway styles tend to feel roomier through the hips and waist than a UK equivalent size, particularly styles with draped, cowl or open-back construction where the fabric naturally sits away from the body.

If your measurements put you between two sizes, the notes on each product page will tell you which way to go for each style. As a general rule, if you want a more fitted silhouette in Runaway, go with the smaller size


Not sure? Just ask.

We reply personally, not a bot, not a team.

Email hello@emorla.co.uk or message @emorla.co.uk on Instagram. We know this range better than any other UK stockist and would rather spend five minutes helping you find the right size than have you deal with a return.

Returns are £3.99 if you do need to send something back. Full details on our Returns page.