Privacy Policy

PRIVACY POLICY

Last updated: 15 January 2026

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from emorla.co.uk (the “Site”).

EMORLA (formerly For Luxe Sake) is the data controller responsible for your personal information.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone and some of the cookies installed on your device. As you browse, we also collect information about the pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.

We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

  • Cookies – data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org

  • Log files – track actions occurring on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages and date/time stamps

  • Web beacons, tags and pixels – electronic files used to record information about how you browse the Site

Order Information

When you make, or attempt to make, a purchase through the Site, we collect certain information from you, including:

  • Name

  • Billing address

  • Shipping address

  • Payment information (including credit card numbers)

  • Email address

  • Phone number

We refer to this information as Order Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Fulfil orders placed through the Site

  • Process payments

  • Arrange shipping

  • Provide order confirmations and invoices

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide marketing communications where you have consented

We use Device Information to:

  • Help screen for potential risk and fraud (particularly IP address)

  • Improve and optimise the Site

  • Generate analytics about how customers browse and interact with the Site

  • Assess the effectiveness of marketing and advertising campaigns

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above.

For example:

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our legal rights.

TARGETED ADVERTISING

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising using the links below:

You can also opt out via the Digital Advertising Alliance:
http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS (UK & EU RESIDENTS)

If you are a UK or European resident, you have the right to:

  • Access the personal information we hold about you

  • Request correction, update or deletion of your personal information

If you would like to exercise these rights, please contact us using the details below.

We process your information to fulfil contracts we may have with you (such as completing an order), or to pursue our legitimate business interests.

Your information may be transferred outside of the UK and Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, questions, or complaints, please contact us at:

Email: hello@emorla.co.uk
Business name: EMORLA (formerly For Luxe Sake)
Location: United Kingdom