Runaway The Label Size Guide
Your Quick UK Size Guide
Runaway The Label publishes one UK equivalent for each size. Drawing on Runaway's own measurements, a comparison against standard UK sizing, and our experience stocking the brand, we've translated those into a practical UK range to help you choose your starting point. It's our guidance to make sizing easier, not an official Runaway conversion.
| Runaway Size | Typical UK Equivalent |
| XXS | UK 4-6 |
| XS | UK 6-8 |
| S | UK 8-10 |
| M | UK 10-12 |
| L | UK 12-14 |
| XL | UK 14-16 |
| XXL | UK 16-18 |
These equivalents are a guide, not a rule. How a style actually fits depends on its cut and fabric, so always read the Sizing & Fit note on each product. If you have a fuller bust, or you're between sizes, use "What's my size?" for a recommendation based on your own measurements.
How to find your size: start with your usual size, read the Sizing & Fit note to understand the style, use "What's my size?" if you're unsure, and check the full measurements below whenever you'd like exact figures.
Runaway The Label Sizing — The Honest Guide
Runaway The Label is an Australian brand designed for the Australian market. Sizing can feel different to UK high street labels, and some styles fit very differently to others depending on their construction and cut.
We know this range inside out. The notes on each product page reflect what we have learned from stocking every style and hearing from real customers, so you can make a confident decision before you order rather than a hopeful one.
How to measure yourself
Use a soft tape measure against your skin, not over clothing. Keep it parallel to the floor.
Bust: around the fullest part of your chest, usually across the nipples.
Waist: around your natural waist, the narrowest point of your torso, approximately 2 inches above your belly button.
Hips: around the fullest part of your bottom and hips, approximately 8 to 9 inches below your waist.
Size conversion — Runaway to UK
These are body measurements, not garment measurements
| Runaway Size | UK/AU Size | US Size | Bust (cm) | Bust (in) | Waist (cm) | Waist (in) | Low Hip (cm) | Low Hip (in) |
|---|---|---|---|---|---|---|---|---|
| XXS | 4-6 | 0-2 | 78.5 | 30.9 | 60.5 | 23.8 | 88.5 | 34.8 |
| XS | 6-8 | 2-4 | 81 | 31.9 | 63 | 24.8 | 91 | 35.8 |
| S | 8-10 | 4-6 | 86 | 33.9 | 68 | 26.8 | 96 | 37.8 |
| M | 10-12 | 6-8 | 91 | 35.8 | 73 | 28.7 | 101 | 39.8 |
| L | 12-14 | 8-10 | 96 | 37.8 | 78 | 30.7 | 106 | 41.7 |
| XL | 14-16 | 10-12 | 101 | 39.8 | 83 | 32.7 | 111 | 43.7 |
| XXL | 16-18 | 12-14 | 108.5 | 42.7 | 90.5 | 35.6 | 118.5 | 46.7 |
One thing worth knowing
Many Runaway styles — particularly draped, cowl and occasionwear designs — can feel more relaxed through the waist and hips than customers expect from standard UK sizing.
If your measurements put you between two sizes, the Sizing & Fit notes on each product page explain how that style fits, and "What's my size?" can give you a personalised recommendation.
Not sure? Just ask.
We reply personally, not a bot, not a team.
Email hello@emorla.co.uk or message @emorla.co.uk on Instagram. We know this range better than any other UK stockist and would rather spend five minutes helping you find the right size than have you deal with a return.
Returns are £3.99 if you do need to send something back. Full details on our Returns page.