• Model in Runaway The Label Juliana Pink Lily maxi dress, cowl plunge halter, yellow-pink ombre print
  • Back view, Runaway The Label Juliana Pink Lily maxi dress, halter ties, open back, lily ombre print
  • Bodice close-up, Runaway The Label Juliana Pink Lily maxi dress, draped cowl plunge, lily print detail
  • Three-quarter view, Runaway The Label Juliana Pink Lily maxi dress, halter cowl, ombre lily print
  • Seated back view, Runaway The Label Juliana Pink Lily maxi dress, halter ties, bold lily print
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Juliana Cowl Open Back Maxi Dress Pink Lily

Juliana Cowl Open Back Maxi Dress Pink Lily

Runaway The Label

£60.00
£125.00 £60.00
Sale Sold out
Shipping calculated at checkout.

14-day returns — refunded to your original payment method

★★★★★ Rated Excellent on Trustpilot

UK delivery: 1–2 working days after dispatch

View our size guide
We recommend sizing down for a more secure fit

Only 1 left in this size
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Description

The Juliana Cowl Open Back Maxi Dress Pink Lily by Runaway The Label is a statement occasion dress designed for summer events and destination evenings.

Featuring a plunging cowl neckline and open back, this halter silhouette creates a fluid, body-skimmin g shape. The yellow and pink ombre base is finished with bold lily placement, while subtle gemstone detailing adds a soft, light-catching finish.

Key Features

  • Maxi length
  • Plunging cowl neckline
  • Halter neck tie fastening
  • Open back design
  • Ombre floral print with lily placement
  • Subtle gemstone detailing
  • Side seam invisible zip
  • Fully lined
  • Lightweight, non-stretch fabric

Size & Fit

  • Designed to skim the body with a fluid drape
  • Lightweight, non-stretch fabric
  • Slightly more relaxed through the waist and hips
  • Open back allows for flexibility through the upper body
  • Model wears AU 6 / XS and is 173cm
  • Not sure of your size? Use "What's my size?" for a recommendation based on your measurements.

Fabric & Care

Lightweight woven fabric with a soft, fluid feel
Fully lined for coverage
100% Polyester
Refer to care label for full instructions

Why Buy from EMORLA?

EMORLA is a UK stockist of Runaway The Label, with a carefully curated selection of styles and sizes.

- UK stockist of Runaway The Label
- Curated selection — limited styles and sizes
- Dispatched from the UK
- International shipping to Ireland, Europe, Canada and the USA
- US orders sent with duties and customs included
- Detailed sizing and fit information on every product page
- Straightforward returns process

Delivery Info

Dispatch

Please allow 1–2 working days for your order to be dispatched. Tracking arrives by email as soon as your order is on its way.

UK

Royal Mail Tracked 24, £4.99. Delivery is typically 1–2 working days after dispatch.

USA

Tracked shipping with all import duties and customs fees included in the price. No surprise charges on delivery. Typically 5 to 8 business days after dispatch.

Ireland, Europe and Canada

Tracked shipping from £12.99 depending on destination. Final cost is shown at checkout. Local duties and customs are payable by the customer on arrival.

Pre-orders

If a piece is on pre-order, the estimated dispatch date is shown above on this page.

Returns

Changed your mind? You can request a return within 14 days of receiving your order.

Once approved, you'll receive return instructions by email and have a further 14 days to send your return. Return postage must be arranged and paid for by the customer.

Please see our Returns page for full return conditions, postage requirements and instructions on starting a return.

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